Becoming and Mini Babybel have launched a new activation campaign ‘Let’s Roll’ to encourage all Belgians and Dutch people to go outside! This activation uses 3 roller sports: Rollerblade, Skateboarding & Bicycle. The purpose of this campaign is to increase the consideration of Mini Babybel as a healthy & fun snacking partner with young people. … A nice way to move with your friends or family! It’s a complete 360° activation for the Belgian and Dutch market: influencers, digital contest, social media and retail point of sale.