Les Vins d'Alsace
TANT DE PERSONNALITÉ(S)
The ‘Conseil Interprofessionnel des Vins d’Alsace’ has entrusted Lielens and Partners with the development of their new image campaign. The aim of this campaign is to convey the values of Alsace wines through a strong creative concept. The latter revolves around the many assets that the wines of Alsace hide and the baseline “Such character(s)” concisely reflects the strength and richness of the Alsace wines.